Seattle is #1 most generous city!

A little while ago, I read that Seattle had made it to the #1 spot in online giving for 2011. This article indicates that 273 cities with a population of more than 100,000 were ranked based on per capita online giving. In fact, “the average gift size remained steady in 2011 compared to 2010 at $65, as more than $435 million was donated by people who reside in the 273 major cities.”

And would you believe it: another Washington city, Bellevue, a neighbor to Seattle, is #9!

Apparently, Seattle has been in the top 10 for the last few years. Maybe it’s because our city is home to foundations and corporations like the Gates Foundation and Microsoft!

This certainly illustrates the influence of the internet on generosity practices. I guess it is easier to donate online, than to write a check and put it in the mail.  And with the surge in branding (defining the idea, image, logo, or slogan of an organization in a compelling way that easily enables consumers to connect with that organization) and social media, it is no wonder that online donating has increased.

Here’s my challenge to fellow Seattleites: let’s keep Seattle #1 on this list! To everyone else, let’s get your city up on the list!!

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