Boston Strong: How Two Words Helped Raise $1 Million

This morning, I was at the gym getting my rare CNN fix (Hey, it’s news! At least I am expanding my horizons and not watching some lame tv series.). The Boston Marathon was happening today and there was a segment about the one-year anniversary of the bombings. Three Emerson college students, Chris Dobens, Lane Brenner, and Nicholas Reynolds, wanted to do something to help their city heal from such a devastating attack. They decided to put the term “Boston Strong” on t-shirts and sell them for $20. And to date, they have raised over $1 million. The money will be donated to the One Fund Boston.

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I loved what Chris Dobens said when he was interviewed for an article written last year: “Now I really want to go into marketing for nonprofit organizations. I’ve never been this happy in my life. I’m helping people who really need it and meeting people who want to help. That’s what I want to do for the rest of my life—help people.”

 

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